Sims Wyeth founded Sims Wyeth & Company, Inc. in 1995 in order to give accomplished people the knowledge and skill they need to become accomplished speakers.
 |
A Zen monk had sweaty palms On Sale Now! |
 |
Sims Wyeth & Co. blogs win award for quality content. |
Persuasion and Influence: Competing for Internal Resources
Email
Suppose you work for a large pharma company that historically makes its profits from blockbuster primary care products, and you work in oncology.
When you present your plans to the senior people, it’s evident that they don’t understand your specialty, and what’s worse, they don’t seem to care.
They grew up in the company selling the old stuff. They still have their eyes on the big prize–the next big thing–and they hardly notice what’s going on in the more remote corners of the company.
How can you get them to pay attention, take an interest, and develop an understanding of the complexities and importance of the oncology market?
More selfishly, how can you preserve and grow the franchise within the company?
1. Develop a demographic and psychographic understanding of senior management. Who are they? What do they think and do now? And why do they think and do as they do?
2. Define your goals. Where do you want them to be when your campaign is over? Don’t assume you’re going to convert them to a drastically different point of view. Can you “de-activate” some of their attitudes and beliefs? Can you educate them? Can you raise the shadow of a doubt in their minds that they may be missing something?
3. Develop sticky messages. Sticky messages are messages that are simple, emotional, and filled with surprising specifics. They are also vivid–they paint pictures in the mind of the listener, and they most often come in the form of stories.
4. Develop your proof statements. Make sure that any claims you make about the value of the oncology franchise are credible.
5. And finally, seek out opportunities to get your points across in a powerful manner.
Presenting is the number one tool of influence and persuasion, because when you get people in one room at one time to think about one thing, you have the greatest chance you’ll ever get to change their minds and move them to action.
David slew Goliath, and small pharma franchises can earn the attention and respect large enterprises with the right combination of messaging and personal impact.
Tags: attention, communication training, communication training ny, corporate training, corporate training ny, effective speaking, influence, persuasive speaking, Presentation Skills Coaching, presentation skills coaching ny, presentation training, presentation training ny, speech training
Read was interesting, stay in touch……
[...]please visit the sites we follow, including this one, as it represents our picks from the web[...]……
Check this out…
[...] that is the end of this article. Here you’ll find some sites that we think you’ll appreciate, just click the links over[...]……
Gems form the internet…
[...]very few websites that happen to be detailed below, from our point of view are undoubtedly well worth checking out[...]……
You should check this out…
[...] Wonderful story, reckoned we could combine a few unrelated data, nevertheless really worth taking a look, whoa did one learn about Mid East has got more problerms as well [...]……
Recent Blogroll Additions……
[...]usually posts some very interesting stuff like this. If you’re new to this site[...]……
Blogs ou should be reading…
[...]Here is a Great Blog You Might Find Interesting that we Encourage You[...]……
Sources…
[...]check below, are some totally unrelated websites to ours, however, they are most trustworthy sources that we use[...]……
Great website…
[...]we like to honor many other internet sites on the web, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out[...]……
Online Article……
[...]The information mentioned in the article are some of the best available [...]……
Cool sites…
[...]we came across a cool site that you might enjoy. Take a look if you want[...]……
Online Article……
[...]The information mentioned in the article are some of the best available [...]……
Check this out…
[...] that is the end of this article. Here you’ll find some sites that we think you’ll appreciate, just click the links over[...]……
Related……
[...]just beneath, are numerous totally not related sites to ours, however, they are surely worth going over[...]……
invest liberty reserve I am extremely impressed with your writing skills as well as with the layout on your blog. Is this a paid theme or did you modify it yourself? Either way keep up the nice quality writing, it’s rare to see a great blog like thi…
I am extremely impressed with your writing skills as well as with the layout on your blog. Is this a paid theme or did you modify it yourself? Either way keep up the nice quality writing, it’s rare to see a great blog like this one these days.. Best R…
far east organisation management…
[...]have been more outbreaks of Hendra in 2011 [...]…
Blogs ou should be reading…
[...]Here is a Great Blog You Might Find Interesting that we Encourage You[...]……
Websites you should visit…
[...]below you’ll find the link to some sites that we think you should visit[...]……
Blogs ou should be reading…
[...]Here is a Great Blog You Might Find Interesting that we Encourage You[...]……
Visitor recommendations…
[...]one of our visitors recently recommended the following website[...]……
Great website…
[...]we like to honor many other internet sites on the web, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out[...]……
Recommeneded websites…
[...]Here are some of the sites we recommend for our visitors[...]……
Great website…
[...]we like to honor many other internet sites on the web, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out[...]……
Read was interesting, stay in touch……
[...]please visit the sites we follow, including this one, as it represents our picks from the web[...]……
Online Article……
[...]The information mentioned in the article are some of the best available [...]……
Online Article……
[...]The information mentioned in the article are some of the best available [...]……
Websites we think you should visit…
[...]although websites we backlink to below are considerably not related to ours, we feel they are actually worth a go through, so have a look[...]……
Online Article……
[...]The information mentioned in the article are some of the best available [...]……
Blogs ou should be reading…
[...]Here is a Great Blog You Might Find Interesting that we Encourage You[...]……
Sources…
[...]check below, are some totally unrelated websites to ours, however, they are most trustworthy sources that we use[...]……
Great website…
[...]we like to honor many other internet sites on the web, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out[...]……
Recommeneded websites…
Here you’ll find some sites that we think you’ll appreciate, just click the links over…
Yesturdays Arbeit für Morgen – ein Blick auf einige Beispiele…
Beachtet dieses Beispiel, über gezeigt jon Messer an Phasenjournal und stellen Sie sich es vor um zu sein sehr informativ und auch der Punkt…
superior. in some sufferers, otc acne medicines…
may possibly trigger aspect effects for instance skin irritation, burning, or redness.regular chinese language medicine philosophy is primarily based around the idea than illness is often a form of imbalance, and acne is no exception. one concept is th…
Sites we Like……
[...] Every once in a while we choose blogs that we read. Listed below are the latest sites that we choose [...]……
have shorter handles than the other clubs…
in your golf bag. this is so you can get closer to your golf ball and give it higher than other shots. in general, golf wedges are for shorter shots (less than 100 yards) since you’re trying more for loft than…
Websites we think you should visit…
[...]although websites we backlink to below are considerably not related to ours, we feel they are actually worth a go through, so have a look[...]……
Websites worth visiting…
[...]here are some links to sites that we link to because we think they are worth visiting[...]……
Cool sites…
[...]we came across a cool site that you might enjoy. Take a look if you want[...]……
Check this out…
[...] that is the end of this article. Here you’ll find some sites that we think you’ll appreciate, just click the links over[...]……
Sources…
[...]check below, are some totally unrelated websites to ours, however, they are most trustworthy sources that we use[...]……
Cool sites…
[...]we came across a cool site that you might enjoy. Take a look if you want[...]……
Recommeneded websites…
[...]Here are some of the sites we recommend for our visitors[...]……
Online Article……
[...]The information mentioned in the article are some of the best available [...]……
Great website…
[...]we like to honor many other internet sites on the web, even if they aren’t linked to us, by linking to them. Under are some webpages worth checking out[...]……
Visitor recommendations…
[...]one of our visitors recently recommended the following website[...]……
Related……
[...]just beneath, are numerous totally not related sites to ours, however, they are surely worth going over[...]……
Read was interesting, stay in touch……
[...]please visit the sites we follow, including this one, as it represents our picks from the web[...]……
Links…
[...]Sites of interest we have a link to[...]……
far east movement album song list…
[...]Belgian scientist J. A. P. Plateau calculated in the nineteenth century that[...]…
Read was interesting, stay in touch……
[...]please visit the sites we follow, including this one, as it represents our picks from the web[...]……