Calvin Coolidge, the 30th President of the United States, was called “Silent Cal” because he was a true “man of few words.”

His predecessor in the White House, Warren Harding, was an expansive orator, who described his own style of speaking as “bloviating,” by which he meant “speaking a lot and saying nothing.”

Coolidge was a refreshing contrast. Once, after the president had attended church, a reporter had this conversation with Coolidge.

“What was the sermon about, Mr. President?”

“Sin,” answered Coolidge.

“What did he say about it?”

“He was against it.”

There’s another story about Coolidge’s brevity.

A woman in a receiving line at the White House once gushed to him, “Mr. President, I bet my husband that I could get you to say more than two words.”

“You lose,” was Coolidge’s reply.

While this is not an entertaining way of speaking, and actually conceals a contempt for the power of speech to enchant an audience, it is concise, matter of fact, and reveals a bone dry sense of humor.

Most of us talk too much. I know I do. I just got feedback from one of my clients, letting me know in no uncertain terms that they wanted to do more of the talking at any seminars I might have the privilege of running for them in the future.

My goal is to say what I want as efficiently as possible so that people actually are pleased when I open my mouth to talk.

Talk is cheap. There’s an over-supply and little demand.

Silent Cal was onto something.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.

In the idyllic vision of the uninitiated, a scientific presentation tells a story, starting with a clear description of a problem, then outlining a series of steps taken to address that problem, and ending with a special reward: a glistening kernel of new knowledge.

The speaker tells the story using a vocabulary accessible to anyone with a similar breadth, though not necessarily depth, of scientific knowledge so that all in attendance can bask in the final, glorious revelation.

This is an attractive fiction.  The ugly truth is that few scientists take the time to describe the situation from which the project emerges, or the particular social or technical problem that remains to be solved, and the consequences of that problem remaining unsolved.

Because of this, many scientific presentations lack drama, and drama is, after all, one of the main reasons why we gather together. 

The talks lack drama because they begin with something procedural, e.g., “I am going to talk a little bit about the following nine things.”  Or they begin with the protocol, the study design, or the objectives of the study. 

This approach is traditional and widely accepted, even expected.  Unfortunately, it gives science a bad name, and turns the average person comatose.  All drama is about the solution of problems, and to forget this fact, especially in science, is a terrible injury to the most important endeavor of the modern era.

Finally, to grasp what most scientists are speaking about, one must learn a new language.  Few speakers that I have heard cease speaking their own language when addressing those who are not familiar with it.  There are multiple reasons for this, some of them quite understandable, but again, the habit of doing so harms the enterprise.

I am a communications consultant.  I learned a long time ago, and I have to learn it over and over again, that if we want to be heard, understood, and remembered, we must speak to our audience in the language of the audience about what the audience cares about.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.  Sign up for our presentation tips and learn more about us at http://www.simswyeth.com/.

We all know speaking too fast during our high stakes moments is not good, for us or our listeners.  It makes us sound nervous, disorganized and hard to understand.

So what can we do in private to teach ourselves to slow down?

Here’s a presentation tip,  practice the following voice and speech training techniques every day:

Break your speech into breath-groups

A breath-group / is basically a phrase. /  For instance, / if I were to recite / the Gettysburg Address, / I would take a breath / at each of the following marks./

Four score and seven years ago / our fathers / brought forth / on this continent / a new nation, / conceived in liberty / and dedicated to the proposition / that all men / are created equal./

Start by whispering each phrase, and use up all your air on each phrase.  Take your time, (count at least to 3) when breathing in at the breath marks.

Don’t grab with the muscles of your throat when whispering.  Keep an open, relaxed throat so the air can stream out without any tension.

Honor every consonant

When whispering in short phrases, pronounce every syllable (every letter!) with care and love.  Lavish your attention on each little letter.   Hold the “n”s and the “m”s longer than you normally would.  If you whisper the word, “lavish,” you can stretch out the “L” the “V” and the “SH.”

Paying attention to each of the building blocks of speech will help you slow down, and will teach your tongue and lips to shape each and every element of the words you speak.

There are other voice and speech training techniques, but this is a good place to start.  Ten minutes a day is a good regimen and the beginning of your own public speaking course boot camp.   Mark a newspaper or magazine article into short phrases and whisper it, breathing at all the breath marks.

Let me know when you make progress, share the results of your next high stakes presentation, or call if you have any questions.

Sims Wyeth is an executive speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.