Right now I’m sitting in the back of a hotel meeting room near Washington, DC, where two dozen physicians are rehearsing for a presentation to the regulatory authorities. They are debating what point they are trying to prove.
 
The question has to do with the use of a certain methodology to measure, in clinical trials, the efficacy of a class of drugs.
 
There is no agreement amongst those currently engaged in the discussion as to what the point is. Does the proposed methodology relate to clinical outcomes?  Will it yield usable data?  Should it be used only in high risk patients?  Should it be mentioned in the label?  
 
These people have been working on this issue for months, and yet here they are, not quite clear on what point they are arguing.  
 
Because the key point in this situation is difficult to understand, and even more difficult to explain, they are instead discussing the relative value of certain pieces of evidence.
 
Evidence of what they are not sure, but they have evidence, so they are determined to use it.  And maybe the debate will lead them to what they can and cannot claim.
 
It is interesting to consider whether, in situations like this, we determine our point by wrestling with our evidence and beating it into a clear point, or whether we decide what point we think we want to make and then test it against the evidence we have in our possession.
 
It seems to be me that rehearsal, or debate, is the forum in which we test our hypotheses against our evidence. It is the trial by fire, the stress test, by which we learn if we ourselves, and others, hear the ring of truth in our talk.  If we have trouble making our evidence support our point, we must change our point, not our evidence.
 
Although if we want, and if we have time, we can look for more evidence to support our point, except in this case—in this room, at this moment—we don’t have time, and we’re still trying to agree on the claim that we want to make. 

I think the key point is buried in our pile of data, like a needle in a haystack, and while we can see it glistening through the stalks, we can’t quite reach it with our mental tweezers, or find the right words that would pull it, like a magnet, out of the confusion.  

Presenting for Results^SM Update:

We have scheduled our 2nd public seminar called Presenting for Results^SM. If you are so inclined, please join us on Nov 18 & 19, 2010, at the Upper Montclair Country Club in Clifton, NJ, which is on Rte. 3 East, just east of the Garden State Parkway.  The program is fun, eye-opening, highly experiential and beneficial to your confidence and career, and thus good for your company as well.  Or let somebody who could benefit know about the program. There is very limited enrollment to keep it practical and interactive.  Click here to learn more.

Sims Wyeth is an executive speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

I was steered to a web video the other day by an e-mail from a friend, and found myself in a garden of presentation skills coaches (also on video), many of whom quoted research done by Dr. Albert Mehrabian of Stanford University.

You may be familiar with the data, which suggests that voice and body language carry much of the message spoken by a presenter, while the actual words used carry much less meaning.

I have spoken to Dr. Mehrabian, who is now retired and dealing in antique musical instruments.  He is powerless to do anything about this misunderstanding of the findings of his research. 

As a professor at Stanford, his research investigated how human beings communicate emotion.  His data do not suggest that the fine distinctions needed for strategic plans, legal arguments or scientific presentations are communicated predominately by voice tone and body language.

His data do suggest that humans communicate emotion primarily through tone of voice and body language, which confirms intuition and/or common sense.   They do not suggest that the entire meaning of your careful and thoroughly prepared presentation is carried by your voice and body. 

 How you feel about your content is important, but it’s not the whole story.  Of course your delivery is important, but it is in service to ideas made of words that delivery earns its value.

Sims Wyeth is an executive speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

The famed defense attorney, F. Lee Bailey, was once asked what the key was to a successful case.  People expected him to say a spellbinding closing statement or a good jury selection process or an impressive cross-examination of a crucial witness.

Instead his answer was “investigation”—knowing the facts of your case up and down, forward and backward.

The same holds true for a successful speech or presentation.  The key is research: knowing everything about your audience, about the place where the remarks will be delivered, about everything that has led up to the planning of the event, and then tailoring a speech to those facts.

In his new book Speech*Less, Matt Latimer, a presidential speechwriter, tells the story of how he prepared a speech for President Bush to deliver on National Adoption Day.

The first thing I did [as a speech writer] was consider the audience.  I pictured the president standing before a large group of adoptive parents and their kids.  I thought about the portraits of presidents that people would see just outside the East Room, including a portrait of an adopted son named Gerald R. Ford and another of an adoptive father named Ronald Reagan.

And then I thought of the large pictures of George Washington that would be just to the president’s left as he spoke.  George Washington had been an adoptive father too, raising two children who weren’t his by birth.  (They were the children of his wife, Martha.)

Searching the internet, I found a letter that Washington wrote to his stepson while he was in college, complaining about his lack of attention to his studies.  (I had our researchers verify its existence.)  This led to a perfect joke for President Bush.  After reading the excerpt to the audience, the president said, “Come to think of it, my dad once said the same thing to me.”

I noted that Thanksgiving was approaching and so many new adoptive parents and children, including those in that room, would have the blessing of celebrating it together as a family for the first time.  That thought made people cry.  The president teared up.  Even Mrs. Bush, who usually stood motionless while the president delivered his speeches, took an interest.  She leaned forward and stole glances at the president’s note card, as if to see how this was happening. 

When writing a speech, or in working with a speech writer, spend plenty of time thinking about the occasion, the audience, the location, and anything else that might give you an “in” with the audience.

Do plenty of research, on line or in a library.  Ask your speech writer to do the same.  Knowing the facts makes your speech more original and gives you confidence.  And that feeling can make your delivery livelier, and your audience more engaged.

Sims Wyeth is a speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.