In her work with clients, our voice and speech coach Sharon Wyeth often works with people who are soft-spoken.

As she introduces her voice and speech students to breathing techniques that strengthen the voice,  she finds it necessary to differentiate between volume, projection, and intensity—three words that at first glance appear to be synonymous—but upon closer scrutiny have useful  and distinct shades of meaning.

Volume implies loudness, or number of decibels.  However, we’ve all encountered deranged people on the streets who have loud voices.  And any sane person who is consistently loud, no matter the social circumstance, will have difficulty building a trusting relationship with an audience of any size.  So loudness is sometimes necessary for an effective vocal presence, but certainly not sufficient.

Good presentation skills require adequate decibels, but they also need the voice to project to its intended listeners.  This means it must carry the intention to connect  with those it seeks to influence.  It must be suitable for the environment, appropriate for the audience, and couched in a discriminating awareness of the occasion.  It is volume moderated by calibrated intention.

Finally, in addition to volume and projection, a highly effective voice has intensity. Sharon defines intensity as the expression of emotion,  or conviction.   Intensity implies belief, confidence, and intellectual certainty.  Intensity has energy, a sense of urgency and excitement.

The words we use to describe a good speaking voice, one suitable for highly effective presentations and speeches, are similar to those we use to describe music.  As we train the speaking voice to be stronger, we increase its musicality, and thus expand its capacity to hold attention and influence the thoughts and feelings of others.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.

All human societies need leadership.  A company is a micro human society, therefore all companies need leadership.

Good leaders make good companies, and good leaders are, among other things, good at communicating who they are, what they believe, and who the employees should believe they are.  In the end, the final challenge, the ultimate task of leadership is to confer an identity on those the leader leads.

For instance, did Steve Jobs do this?  Did he confer an identity on a large number of people?  I would say that he did.  If you worked for him and his company, I suspect you carried a little voice inside your head that constantly reminded you that you were an Apple person—an Apple-onian; a little voice that made you feel good about yourself.  And in your social life, at parties, when you met people, you might sweetly keep your place of work a secret, but when asked, you might feel a little flash of triumph as you revealed, “I work for Apple.”   It’s like dropping the H Bomb (the Harvard thing.)  It confers an identity on you, for good or ill.

Shakespeare’s Henry V strives for this result in his St. Crispian’s Day speech, when promising his men that they will forever be remembered and honored if they survive the about-to-happen battle of Agincourt.

This story shall the good man teach his son;
And Crispin Crispian shall ne’er go by,
From this day to the ending of the world,
But we in it shall be remembered-
We few, we happy few, we band of brothers;
For he to-day that sheds his blood with me
Shall be my brother; be he ne’er so vile,
This day shall gentle his condition;
And gentlemen in England now-a-bed
Shall think themselves accurs’d they were not here,
And hold their manhoods cheap whiles any speaks
That fought with us upon Saint Crispin’s day.

I am very interested in giving our clients a process for creating, designing, and delivering presentations that ascend the step-ladder of value-creation, moving from the bottom rung of knowledge to the highest rung of identity—which includes the ability to convey values, principles, behaviors, expectations, and all those soft intangibles that shepherd us to excellence.

Knowledge and intelligence are necessary, but not sufficient for leadership.  We need people who are capable of conferring on us an identity that will help us become our best selves.

Some of us can create such an identity for ourselves, but not for others.  Some can do it for others, but not themselves.  And some of us create destructive identities for ourselves and others.  None of us is perfect, which is why we need laws, and leadership, and cultures.  We need shaping to be at our best, and for that, we need people who are more than knowledgeable, more than intelligent.  We need them to tell us stories—about who we really are, and who we can become.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.

When you send an e-mail to a friend and ask a question such as, “Are you coming to get the bikes?” and then two days later you get his email in response saying, “Yes,” and your original email is not visible, then you probably have no idea what your friend is talking about.  You’ve forgotten that you sent the email.  You need to be reminded.

The simple old-fashioned way to do this is to write, “To answer your question: Yes, I am coming to get the bikes,” or something to that effect.  You have to remind the sender of the previous exchange.

Same thing when you’re updating senior execs on how things are going.  If you don’t remind them about what you said last time they will have no idea what you’re talking about – they’re busy, and have too much to think about.  They need to know the backstory.

So presentation skill #43 is begin with the backstory.  It’s old news to you, but the senior people have been busy since they last saw you.  Take them back to the material they’ve heard before.  They will appreciate the update, and your news of progress will make more sense: you’ll be putting the content into context!

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.