I am usually allergic to buzzwords.  When storytelling became a popular metaphor for public speaking, influence, and persuasion I began to feel a little grumpy.  But I have been released temporarily from my distemper by an article in the New York Times called What Happened to Obama, by Drew Westen, a professor of psychology at Emory University and the author of “The Political Brain: The Role of Emotion in Deciding the Fate of the Nation.”

In this article, Mr.  Westen points out that Obama was elected to the presidency and given control of both houses of Congress to do the will of the people, which was to restore the rule of fair play to the American economy, and abolish the golden rule, which stipulates that he who has the gold makes the rules.

Whether you agree with the majority of the American people is not the point of the Times article, or of this post.  The point is that we humans are designed to absorb information through stories.  We tell ourselves stories about the past (history), stories about what’s going on in the present moment (news and commentary), and stories about the future (setting a course for a more perfect union).  And, according to Mr. Westen, Obama has failed so far to tell any of these stories that he was elected to tell.

Stories have heroes and villians, but due perhaps to his conciliatory disposition, our President does not like to name names and point out culpability.  He prefers a balanced approach and compromise, even though he was elected to clean up Washington.

Arthur Miller, the great American playwright, pointed out that when we elect our presidents, we are electing an archetype, a great father who will provide and protect, a hero who will create safety for us, and lead us into fights against those who mean to do us harm.  In essence, said Miller, we elect a metaphorical killer, someone who is brave enough to step onto a battlefield, whether that be in the halls of Congress, the mountains of Afghanistan, or the bully pulpit of Sunday morning TV, take out our enemies, and come back with their scalps.  Obama got bin Laden, but he has not taken the heads of those he was elected to neultralize (metaphorically!).

The present seems to be swarming with intractable problems.  The future is a frightening blankness fraught with a range of horrific possibilities.  We need and want someone to tell us a story about how we got here, how we can get out of this mess, what the future can be and how we can shape it.

I urge you to read this article.  It is relevant to any speaker who is trying to get an audience to do something.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.

Is developing yourself as a highly effective public speaker a journey into your inner recesses and resources, (what I call spelunking, which is technically the exploration of caves), or are presentation skills basically a set of techniques, tips, and tricks that anyone can master, bolt on to their exterior, and remain unchanged?

Let me think aloud.  If you bolt the public speaking techniques onto your exterior, aren’t you automatically deepened by the process of using them, or at least changed in some way by the effort?

Or, if you approach presenting as a spelunker, someone who sees the task as a process of personal growth and development, do you eventually arrive at the tips and tricks, buried like treasures in the center of your being, only this time they’re growing from the inside, out?

This idea presupposes that the public speaking tips and tricks are somehow fundamental universal principles that are present in all of us, lying dormant deep inside us.

Maybe if you approach the discipline of public speaking as a set of mechanical techniques they remain just that – tools you use – due, perhaps, to your willingness and ability to see them as tools that you put down once the job is done.

But then you are changed by the knowledge that you have a new ability, a greater power to influence others through your persuasive speaking, which could very well be a self-fulfilling prophecy, since your increased sense of power will give you greater confidence, which could speed you up the steep and thorny path to career success.

However, you may use your new-found confidence to speak lies, half-truths, and ideological blather to your audiences, in which case you have improved yourself as a speaker, but not as a person.

So it all comes down to intention.  You can become a better public speaker or presenter through acquiring tips and tricks, or by approaching it with the intention of using your skills for the greater good, but what will determine your personal growth is not your technique, but your purpose.

Which reminds me of this line from T.S. Eliot:

The last temptation is the greatest treason:

To do the right deed for the wrong reason.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.

Just sat through a talk with a long and useless introduction concerning what the speaker had considered saying but decided against, how he stumbled upon his approach to the topic, and finally, the five elements of it he planned to discuss.  I still didn’t know a thing about his point of view.

Ten minutes of wasted time.  Ten minutes burning up our attention spans.  Ten minutes that predisposed us to think him an idiot.  Ten minutes of extraneous information that  had us wondering when it would end before it actually began.

There is value in going slowly, and sometimes it’s necessary.  For instance, a commencement address:  “Madame President; distinguished members of the board of overseers; magnificently robed and plumed faculty members; generous alumni gloating on the dais; bankrupt parents roasting in the sun; and last but not least, pampered and hung-over graduating seniors dressed in polyester caps and gowns:  it is indeed an honor and a privilege to be your commencement speaker.”  (By this time, if you speak slowly, you only have to write a few more paragraphs and your job is done.)

But commencement is not a hard-nosed business occasion.  It’s a ceremonial occasion, where this kind of verbosity earns you another stripe on your academic sleeve.  In the boardroom, it will earn you impatient stares, a reputation for pomposity, and a seat on the back bench of the analytics office.

It is true that we get to know the speaker as he warms up, and ad hocs his way into his subject.  But how much better for him to leap into the fray, and demonstrate who he is and how he thinks by taking a big bite out of the subject right up front.

Then, once he’s captured us, he can let up on the pedal and give us a little personal story so we don’t have to think for a while, before he takes us up another steep slope.  Everyone listens better when something unexpected happens.

The guy I saw got to the end of his rambling ten minute opening, and then told us he was going to talk for 50 minutes.  I looked at my watch.  “Holy shit,” I thought, and looked at my watch.  “The cafeteria’s gonna be closed.”  I couldn’t do anything about it, since I was in the front row squeezed between VIPs.  He went on for another 60 minutes.  I listened intermittently, waiting for the sound of his voice to cease.

There is no such thing as a speech that is too short, unless you’re a comedian on a roll and in the zone.  Our first job is to get attention, and our second job is to keep it ’til the end.  Speaking  is the opposite of life.  In speaking, you want the end to come sooner rather than later.

Sims Wyeth & Co. provides public speaking courses, executive speech coaching, presentation skills training, voice and speech training, speech writing, and courses that address stage fright, body language, presentation strategy, and effective use of PowerPoint, all of which contribute to greater executive presence and personal impact.