1.  Get the proper information from the person you will introduce

2.  Extract the information from the resume and write a short speech of introduction. Do not READ the resume.

3.  Show the speech to the speaker for editing and approval

4.  Structure the speech of introduction in this way.

- Why this topic?

- Why this topic before this audience?

- Why this topic before this audience at this time?

- Why this topic before this audience at this time by this speaker?

5.  That’s when you supply a few TELLING details about the speaker that give him or her the credibility to speak on the topic.

6.  You can be forgiven if you bring notes and read the information about the speaker, although it would be good if you could do the first three bullets points (above) without reading.

7.  Pronounce the speaker’s name properly. If you’re not sure, ask.

8.  Do not end by saying, “Ladies and Gentlemen, please join me in welcoming Sam White to the podium,” (at which point Sam rises to his feet), “a man who not only is an expert on horticulture, but also knows a thing or two about marketing in the garment business,” (Sam hesitates at the edge of the stage), “and also has an eight handicap. Why, I remember the time Sam hit a hole in one over at Silver Lake,” (Sam sits down), “He was hitting a 5-iron off the 10^th tee…” (Sam waits patiently for you to stop, while the audience suspects that you would rather be the speaker and are jealous of the attention that Sam will be getting.)

9.  In other words, begin, be brief, be seated, and end your speech of introduction by saying the speaker’s name loud and clear.

Wait for him to arrive at the lectern. Shake his hand. Smile. Then go and sit down.

Sims Wyeth is a private speech coach in Montclair, NJ specializing in executive speech coaching and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.