One of the golden rules of presenting is:

“Speak to the audience, in the language of the audience, about what is most important to the audience.”

Your audience is a doctor.  Doctors are busy and stressed.  They have a limited capacity to absorb information.  They have the attention span of a gnat.

Know about the patients who are on your product.  Ask questions out of your concern for them, not because I’m telling you to do so.  Phoniness will not work in your favor.  Ask out of genuine concern.

Keep it simple.  Make only one point.  Make it several times.  In communication math, 1 X 3 = 1, meaning that if you make one point and you make it three times, your doc will remember your one point.

However, if you have three points and you make each three times, the equation looks like this:  3 X 3 = 0.

Go figure!  If you say three things, you say nothing.

Sims Wyeth is a speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.