What is the purpose of an LP Meeting?

Is it to inform the limited partners about the performance of their investments? I don’t think so. 

The LPs already know the numbers.   They don’t come to the meeting to hear the numbers.  They come to hear what the manager thinks about the numbers.

There’s a big difference. 

Numbers are, we hope, facts about the past.  They are commodities—everybody has them, and their value is depressed. 

What we think about the numbers are opinions.  They have the potential for being unique and differentiated, and their value can be considerable. 

When a manager expresses a clear, compelling and fact-based opinion at an LP meeting, he has a chance of differentiating himself and his firm from the pack.

LP meetings have more to do with opinions than with facts.  If performance is down, a manager’s opinions about why are important, as are his opinions about the future.

And investors arrive with opinions about the numbers, and with a desire to hear the opinions of the manager.

Not only that.  Investors arrive with opinions about the manager and his team, and the manager seeks to use the meeting as a branding opportunity to reaffirm positive opinions about his operation, and alter the less-than-favorable opinions of the fence sitters.

Facts and opinions have to work together of course.  Facts are the bricks, opinions the building. 

LP meetings are based on facts, but they’re about opinions.

Sims Wyeth is a speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

One of the golden rules of presenting is:

“Speak to the audience, in the language of the audience, about what is most important to the audience.”

Your audience is a doctor.  Doctors are busy and stressed.  They have a limited capacity to absorb information.  They have the attention span of a gnat.

Know about the patients who are on your product.  Ask questions out of your concern for them, not because I’m telling you to do so.  Phoniness will not work in your favor.  Ask out of genuine concern.

Keep it simple.  Make only one point.  Make it several times.  In communication math, 1 X 3 = 1, meaning that if you make one point and you make it three times, your doc will remember your one point.

However, if you have three points and you make each three times, the equation looks like this:  3 X 3 = 0.

Go figure!  If you say three things, you say nothing.

Sims Wyeth is a speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

Look at this ad from Microsoft.  It appeared in a newspaper exactly as it looks, I have not done anything to it.

At first glance, it looks like a mistake.  It doesn’t belong in a newspaper or a magazine.  It’s imperfect and unfinished.  It even says, “Draft,” in red at the top.

I read it because I was curious.  I thought I might read something secret and personal.  And for a while, I believed that I was. 

Then I just sat back in amazement.

They put backstage behavior on stage.  They made the rehearsal process the show.  They confessed that they are human, that messages and products are created through trial and error.

They used form to imply content.  They used art and craft to create authenticity.  They made something artificial look real. 

Not only that, they linked the marketing message to both the image and the text.  They even say that their product can’t make a great company—only that it can help to make that happen.

That’s true and honest.  They are not making exaggerated claims.

Makes me think about spoken communication.  Makes me think that our messy eccentricities may be our greatest strengths as speakers.  That our pretense of polish and perfection may be our greatest weakness.

And if not, at the very least, it points us to the fact that if we want to get attention and arouse curiosity in our audience, we must say, do, or show something that is in contrast to what is expected.

Sims Wyeth is a speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.