Asked to describe a speech, I think most of us would say, “It’s a guy standing at a lectern on a stage reading from notes, a script, or a teleprompter.”

Asked to describe a presentation, we would say, “It’s somebody standing in front of a room with a screen behind her, where she’s showing visuals to explain something to the audience.”

So what’s the difference? 

First, the similarities are pretty obvious.  Both involve one person talking to a group of people.  The people listening are sitting down, facing the speaker, and passively listening.  The person speaking is working hard to say something to the listeners, and has probably worked hard to prepare her thoughts and materials.

The first difference is that we don’t see visuals in a speech.  The speaker strives to paint a picture in the mind of the audience, but he’s doing it with words, not with images on a screen.

The next difference is the degree of formality.  Speeches are more formal than presentations.  They date back to 500 BCE and maybe even further, beyond our historical record.  Great speeches have rocked the world.  They are about (or should be) about big ideas, values, and concerns. 

Presentations are more informal than speeches.  We associate them with more technical, mundane circumstances.  They have their roots in education, the military, and the practical trades, such as building and engineering.  They tend to be about facts and figures.

Speeches are given to larger crowds, and therefore must to appeal to the emotions.  The larger the crowd, the less complex the material should be.

Presentations are generally given to smaller groups, and therefore can be more detail-oriented.  The smaller group should always be given a chance to discuss the material, ask questions, and engage with the speaker.  This is not possible when thousands are listening to a speech.

Speeches are made in suits and tuxedos,  presentations in shirtsleeves and slacks.   Speeches require broad vision, whereas presentations often require a deep, narrow focus.

Speeches can be made to persuade or entertain, but not to inform.  Presentations can do all three — inform, persuade, and entertain.  Occasionally, someone gives a presentation that accomplishes all those goals simultaneously. 

Just because you’re good at one, it doesn’t mean you’re good at the other.   Speechmaking is a different muscle, requiring development.   Likewise the informality and accessiblity of  presenting can be hard for those accustomed to the lectern and the teleprompter.

CEOs and thought leaders give speeches.  Managers and technical experts give presentations.  Of course this is an oversimplification, but it evokes the distinction I’m making. 

Someone once said ( I forget who) that the only reason to give a speech is to change the world.  That’s a tall order, requiring the speaker to ratchet up her degreee of intention. 

Presentations require clear thinking and organization, but do not often demand that the speaker light the world on fire–just throw a little light on the subject at hand.

I recently received a call from a regional sales leader who said that he was unable to express himself to senior management. 

He speaks effectively to his peers and his direct reports, but said that he has trouble organizing his thoughts when speaking to his boss’s  bosses.

I did not meet him in person, and did not try to figure out what was bothering him over the phone.  I suggested he shop around.  But I am curious.  What’s going on and what can he do about it?

What’s Going On?

Let’s speculate.

1. He’s projecting an image of harsh,  judgmental authority onto the senior leaders, which is causing him to tense up with anxiety.
2. He knows that some senior leaders have a reputation for being tough on presenters–they may use presentations as a stress test for “separating the men from the boys.”
3. He is not taking possession of his own strengths and feels like a child standing before angry parents–in a word, powerless.
4. He knows he is comfortable talking about his accounts, but lacks the ability to speak in broader terms about long-range strategic issues.
5. He can speak about his accounts, but worries about the Q&A.
6. He simply hasn’t spoken to them often enough to get comfortable in their presence.
7. He’s over-reacting.  Everyone is nervous speaking to senior leadership.  There’s much at stake.

What Can He Do about It?

1. First of all, get a basic check-up on his presentation skills–how to organize his information to appeal to his audience, and how to project himself effectively.
2. Rehearse his presentation with simulated real-world pressure.  This means getting people to sit and listen to him stumble through his first efforts.
3. Rehearse enough so that he transfers his knowledge and delivery skills from his cerebral cortex (which is good at learning new stuff) to his cerebellum (which is good at orchestrating lightning fast physical and mental tasks.)
4. Get some support from his immediate boss.  If the company believes in him, they should help him break through this challenge.
5. Get to know some of the senior leaders.  This could be difficult, but who knows what would happen if he called up one or two of them and asked them for some career guidance on how to make the presentation most useful to them.  They might see it as enterprising and thoughtful. 
6. Do some visualizing of the senior leaders as normal, fun-loving folks–people who have his best interests at heart, and who want to see him succeed.
7. Develop his self-esteem and confidence.  Read this article on bnet.com for some insights on how to do this.

It’s hard for many of us to step in front of an unfamiliar audience that we imagine knows more than we do, has more money and education than we do, more power, and in fact, could make or break us (or at least it feels that way.)

This guy was up-front and honest with me, and I respect him for that.  He’s out there trying to solve his problem–to take his skills to another level.  Actually, this is one of those instances when the word “skill” may not be the right word.  This might be more about personal growth.

Executive speech coach, Sims Wyeth, helps dissect the nature of Barack Obama’s public speaking skills to show others how they can enhance their own on-stage performance.  Sims Wyeth is a noted resource in the world of high stakes presenting, providing training and coaching to some of businesses top executives for almost 20 years. 

According to Wyeth, “Obama is a master at grabbing and keeping his audience’s attention, which is the number one goal of any public speaker. “  In a recent article published by Sims Wyeth, Wyeth offers public speakers five key lessons from Obama’s rhetorical playbook, and tips to master his style. 

Sims Wyeth helps individuals and companies succeed by providing tools and training on the principles and practices of effective, persuasive communication – those approaches that have been proven to work across history and cultures.  His work is not only a collection of do’s and don’ts; his knowledge and teaching is based on the science and psychology of how audiences absorb information.

Sims Wyeth & Co. offers customized presentation skills and public speaking seminars, as well as executive speech coaching. Sims assists high stakes presenters with speech writing, effective use of PowerPoint, presenting data, increasing sales, relating to diverse or difficult audiences, improving personal style, confidence, and image.

 ”The greats all learn from other greats,” says Wyeth, “so don’t hesitate to study Obama’s repertoire, and use what you can to improve your own public speaking.”

To read the article, go to http://www.bnet.com/2403-13074_23-290100.html?tag=homeCar