I was steered to a web video the other day by an e-mail from a friend, and found myself in a garden of presentation skills coaches (also on video), many of whom quoted research done by Dr. Albert Mehrabian of Stanford University.

You may be familiar with the data, which suggests that voice and body language carry much of the message spoken by a presenter, while the actual words used carry much less meaning.

I have spoken to Dr. Mehrabian, who is now retired and dealing in antique musical instruments.  He is powerless to do anything about this misunderstanding of the findings of his research. 

As a professor at Stanford, his research investigated how human beings communicate emotion.  His data do not suggest that the fine distinctions needed for strategic plans, legal arguments or scientific presentations are communicated predominately by voice tone and body language.

His data do suggest that humans communicate emotion primarily through tone of voice and body language, which confirms intuition and/or common sense.   They do not suggest that the entire meaning of your careful and thoroughly prepared presentation is carried by your voice and body. 

 How you feel about your content is important, but it’s not the whole story.  Of course your delivery is important, but it is in service to ideas made of words that delivery earns its value.

Sims Wyeth is an executive speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.

Look at this ad from Microsoft.  It appeared in a newspaper exactly as it looks, I have not done anything to it.

At first glance, it looks like a mistake.  It doesn’t belong in a newspaper or a magazine.  It’s imperfect and unfinished.  It even says, “Draft,” in red at the top.

I read it because I was curious.  I thought I might read something secret and personal.  And for a while, I believed that I was. 

Then I just sat back in amazement.

They put backstage behavior on stage.  They made the rehearsal process the show.  They confessed that they are human, that messages and products are created through trial and error.

They used form to imply content.  They used art and craft to create authenticity.  They made something artificial look real. 

Not only that, they linked the marketing message to both the image and the text.  They even say that their product can’t make a great company—only that it can help to make that happen.

That’s true and honest.  They are not making exaggerated claims.

Makes me think about spoken communication.  Makes me think that our messy eccentricities may be our greatest strengths as speakers.  That our pretense of polish and perfection may be our greatest weakness.

And if not, at the very least, it points us to the fact that if we want to get attention and arouse curiosity in our audience, we must say, do, or show something that is in contrast to what is expected.

Sims Wyeth is a speech coach in Montclair, NJ specializing in presentation skills and public speaking training in order to give accomplished people the knowledge and skill they need to become accomplished speakers. Learn more public speaking tips at www.SimsWyeth.com.